Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings.
Whether the content is created in-house or outsourced to an agency, there will be a time when creative ideas for interesting new content become scarce. Here are seven tips for creating outstanding content.1. Create a Content Marketing Calendar
Having a calendar that documents a content strategy is a great way to ensure timely content creation, but this strategy is too often overlooked. Sixty-one percent of marketers say that their biggest difficulty with content creation is that it takes too much time, but only 44 percent are reported to have a documented content marketing strategy.
Putting together a calendar of content scheduled for the month is a great first step that provides a set amount of time to strategize, brainstorm, create, and publish.2. Find Out What Works