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Sanford Web Design is a leader in Organic Search Engine Optimization, meta tag composition, high-quality inbound link network creation, and pay-per-click campaign management. Our strategies have successfully promoted dozens of web sites to the top of their preferred search term (keywords) organic rankings on Google and other search engines. We stake our reputation as an SEO company on the results of our work.

As an SEO company, we’ve also done organic search engine optimization all by itself, without a visual redesign. Let us put our expertise to work for your web site today with a SEO expansion, or at least a meta tag, architecture, current search engine ranking and inbound links review. e

Call us today for a free introductory consultation or fill out our convenient form on the contact page for a complimentary site SEO analysis. Our headquarters is located in Sanford, NC. However we will be moving to the Hampstead, NC and Wilmington, NC area shortly. Please call for an appointment so we can discuss the particulars of your marketing and SEO challenges.


Tuesday, June 24, 2014

Bing Ads Bid Landscape Tool Comes to Ad Group Level

Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords' Bid Simulator Tool.

The estimates show how ad performance would change with different bids, covering the previous seven days. However, Bing Ads warns that while it is accurate for the previous seven days, it can't be used as a guarantee for performance, as the bid landscape along with quality scores are always changing.

The Bid Landscape tool can be used in two ways:

Default mode: This will help you adjust bids for keywords without changing anything you have set custom bids for. This helps you find better performance for all keywords, but without worrying that the tool might change the keywords you have previously adjusted on an individual basis with their own bids.Uniform mode: This is a quicker and less micro-managing mode, which shows advertisers if there is a single "sweet spot" bid to get better performance. However, it's only usable for those ad groups that have less than 1,000 keywords in the group.

For non-U.S. advertisers, Bing Ads also announced that the keyword level bid landscape is now available, and plans to expand the ad group level features "soon".

The Original Search Marketing Event is Back!

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