Friday, August 8, 2014
iv been playing around with s finding the best ways to set everything up and it seems to me that i should be able to use a
to center the 2 boxes im using then a
to stretch the left of the 2 boxes to fit a box with a max height of 500
there is the main section with both boxes im using
Anyway, using any technologies, how do I implement the following strategy?
Case 1: User not logged in / new visitor:
- Allow user to log in using a social network profile like Facebook, Google
currently im building a website for web developers and using external chat applictions, have a look at http://codegeeks.tk chat button is next to timer..
Code-tard is just discovering the advantages of external stylesheets, so I thought it might be useful to folks if I explained the advantages. I'm also going to explain my conclusions and reasoning for sitebuilding, since I know a lot of my heavy handed authoritative statements confuse people.
If nothing else someone might find my rambling useful.
I'm putting this in HTML because I'm going to end up touching on that as well, and to be frank CSS is only as good as the markup it's applied to... and generally speaking, this first post is going to be about the STYLE tag, STYLE attribute, and LINK attribute. THOSE ARE HTML, even if you are providing CSS with them!
You are going to find me using terms like "generally speaking" and "rule of thumb" -- this is because while the below may be good practice, you have to allow for exceptions; at the same time because there are exceptions that doesn't mean you should ignore good practices on everything else... and when I DO mean the rule is in concrete, I'll bloody well say so.
When it comes to the application of CSS, the advantages of an external stylesheet are simple:
1) It's separation of presentation from content. Keeping what things are SEPARATE from what they look like. What things look like as a rule of thumb has no business in the markup. As I often say, if you choose your tags based on your default appearance, you're choosing the wrong tags for the wrong reason.
This separation also means that you can edit things side-by-side. Even at the earliest development stages having your markup and your style separate in separate editor windows makes development faster and easier -- and it saves you the time of trying to extract it later; which a lot of people who use the style attribute CLAIM they are going to do, but never actually do it.
2) Multiple presentations -- by including differnent files using the MEDIA attribute, you can target different devices. This is why using a stylesheet LINK without the MEDIA attribute is stupid, and using the "all" value is even dumber. There are all sorts of targets for media, and most often the one you want is SCREEN, PROJECTION and TV -- Screen is your normal devices you think of when you design, some kiosks and browsers in full-screen operation ignore screen using projection, or will use a mix of the two; and sadly, there are still some devices that report themselves as TV, and if you don't say TV they'll override your settings with their own. (The version of Opera on the Wii is a great example, as is the now semi-defunct MSN-TV).
Naturally this is the point where some jacktard will say "who cares about those" -- when it's basically including an extra 15 characters to support them, are you really such a lazy foxtrot you can't be bothered? Whiskey tango foxtrot!
Ask yourself this, does your for screen layout and design elements make ANY sense to be sent to print? How about Aural? Media targets exist to customize appearance for targets AND to prevent values that are just screwy from being sent to the wrong devices.
Now ask this -- how exactly do you do that with the STYLE attribute. How do you put a media attribute on another attribute? So much for STYLE as an attribute.
These first two reasons also combine that you can easily have multiple appearances off the same markup; meaning SKINS -- reskin an entire site without even touching the markup? Oorah!
3) Caching. Even if it's just a single page, what if people visit it more than once? You really want return visitors re-downloading the same data over and over again for no reason? This more than any other reason is why the STYLE tag is pointless.
The laugh is things like Google pagespeed are suggesting putting some style back in the markup -- the only situation that would pay ANY benefits in speed or efficiency is if your traffic is all bounce -- a situation I thought we were supposed to be avoiding -- much less that if you're going to have an external sheet anyways, what difference does it make if it's in that or the HTML apart from the HTML not being cached. That's just stupid advice on the part of Google Pagespeed.
4) pre-caching -- if you put the CSS of sub-pages in the same monolithic file for each media target, you are effectively pre-loading the appearance of those pages -- so those sub-pages load AND render faster. Now, the peanut gallery will chime in with "doesn't that make the first-load take longer" -- really if you have enough CSS for all your pages that doing this results in any noticeable difference, you don't know how you use CSS properly.
Generally speaking in all but the rarest of cases, UNCOMPRESSED there is no excuse for even the largest of site templates -- like those of a forums -- to break 48k (and a third that gzipped) other than developer ineptitude, a failure to grasp how to use selectors or HTML, or just plain code bloat garbage like frameworks.
This is another area where people screw up -- first by trying to use tools to "remove unused CSS" that often removes CSS used by subpages just because it's not used on the main page. Then they run around like chickens with their heads cut off that the subpages are screwed up.
Likewise they blindly trust tools like Google Pagespeed when it
So I am trying to make my portfolio website responsive for different screen resolutions. I am using media queries but they are not over-riding the native styles. I believe my syntax is correct but I will share it with you guys to see if I have done anything wrong.
Thursday, August 7, 2014
Otherwise I'm curious if anyone can recommend any interesting readings on the language. I had 'Allonge' suggested to me a while ago, am interested in some more stuff.
The Netflix original television series, "Orange is the New Black", has more than its recent 12 Emmy nominations to brag about.
The show's social media team, fans and cast do a breakthrough job at publicizing the steamy side of women's prison and building relationships, engagements, interactions and advocacy that borderline's addiction – between the show, the characters, and audience.Survey Says Social Media News Goes From Vice to Habit
Social media has become a powerful, effective, and cost-efficient news distribution network for organizations of all sizes.
In a recent TekGroup social media news survey; 37 percent of respondents confessed they are hooked on social media about 1 to 2 hours a day and are using tools habitually with almost 90 percent saying they use Twitter, Facebook, and blogs on a daily basis to follow and monitor a brand's news and information.
So as social media transitions from vice to habit and content marketing bubbles up as the next marketing drug, I mean strategy, of choice, what's the right prescription for your brand?How Brands Like #OITNB Keep Fans Hooked Via Social
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the clutter is becoming a challenge, but with a little creativity, any size brand can steal some social media inspiration from shows like "Orange is the New Black".
"Multichannel storytelling talk is pretty commonplace these days, but finding great examples of brands doing this well can be tough to find because the reality is it's pretty hard to pull off," said Lisa Grimm, director of social and public relations for Space150.
"OITNB is among those doing a nice job extending its popular women's prison Netflix TV drama into digital with stellar content, distribution and conversation with its growing base of rabid fans," Grimm said.
Do you have to be a sexy TV show to pull off a magnetic social media campaign? Absolutely not. But it helps to have a quality product or service. Your social media marketing and public relations can't make up for holes in customer service, product fails and weak business models.
"OINTB is guilty of savvy social media marketing," said Kristi Kellogg, content writer at Bruce Clay Inc. "The evidence doesn't lie – one look at their Twitter feed proves the community managers are conspiring to engage their vast audience with photos, videos and memorable one-liners. Furthermore, OINTB is inciting rampant OINTB-related hashtag use and consorting with fans in branded Twitter chats (#AskOrange)."10 Easy SMM Lessons From #OITNB1. Use Hashtags With Meaning, Power, Purpose
No one is immune from being negatively impacted by an algorithmic update, at any time. It is completely out of your control and if you aren't prepared for it, it can be devastating.
That's where social media comes in. Done correctly, it can drive tons of qualified traffic to your website.
Social media is more conversational than transactional, but smart retailers are finding ways to convert conversations into revenues. Twitter and Facebook are the undisputed leaders in the social space and should be the first place to look for opportunities. The challenge is in figuring out just how to stand out.
In the case of Twitter, one of the best ways is to use Twitter cards. Twitter cards allow people to view videos, pictures, and product information, without leaving the twitter feed. Instead of clicking a link, all of the information and content is displayed in the tweet. As more people use Twitter cards, they will have less impact, so now is the time to get started.Using Twitter Cards for Business
As with any marketing tool, it's critical to have a plan for how Twitter cards will be used. Some of the most effective uses include:Introducing new products: Because a picture can be included on the cards they are a great way to introduce new products and to generate excitement.Offering resources: Businesses often offer great resources for their customers on their website. The Twitter card can help direct people to these resources and build brand awareness.Using current events: Twitter cards can use popular events to help create a card that is passed along to others. Retweeting of business cards is a great way to spread information for a business.Sharing videos: If a business has a video that becomes popular, the Twitter card be shared and brand awareness will grow.Lead generation: A great way to capture email addresses.Types of Twitter Cards
The process to get Twitter cards is fairly simple, but before you get started, you will need to know the eight types of Twitter cards that businesses are using.Summary Cards
If you haven't jumped on the social PPC bandwagon yet, it's time you gave it some serious thought. While social PPC won't replace Google AdWords any time soon, it's become an effective source of incremental leads and sales for savvy businesses.
What follows are 17 keys to running successful social PPC campaigns. The first four apply to all social PPC, then we'll talk about keys to success for each major social PPC engine.Social PPC Keys to Success1. Identify Your Target Audience
In search, the target audience is "anyone who searches using my keywords." In social, much more thought must be put into the people and personas you'd like to reach. Are they consumers? Business owners? Teenagers? What do they like to do? Where do they work, shop, play?
Defining your audience is critical to success in social PPC.2. Identify the Marketing Challenge That Paid Social Solves
Think about why you want to use paid social in the first place. Are you active organically in social media, but need a larger or more engaged audience? Are you struggling to reach a B2B audience because consumers also search on your keywords? Do you need awareness of your product, service, or company?
All of these can be great reasons to use paid social – the key is to think about what problem social PPC will solve for you.3. Define Your Paid Social Strategy and Objectives
If you've done the first two steps, this will be easy.
If your audience is B2B decision makers, and your objective is lead generation, then you'll want to define your strategy and objectives as such. If your goal is audience growth, build that in to your strategy.
Mapping strategy out ahead of time sets you up for good results.4. Segment Your Audience Based on How You'll be Posting
This is an overlooked and yet important part of social PPC setup.
It isn't unusual for advertisers to have multiple segments within their target audience. You might have different types of businesses that you want to reach, or you may be targeting both men and women, for example.
Look at your current social posts to see what audience they're intended to reach – and then set up your social PPC campaigns accordingly.LinkedIn Keys to Success5. Carefully Identify Your Target Companies and Job Levels
LinkedIn's targeting optionsare great for targeting individuals at specific companies and job levels; it's especially effective for B2B. But think carefully about how you want to target.
Do you want narrow targeting with specific job titles and companies, or do you want to cast a wider net and focus on categories rather than specifics?
Be especially careful about seniority targeting. If you need to reach decision-makers, you'll probably want to exclude entry level people. But be aware that the higher level you target, the higher your minimum CPC will be.6. Be Ready to Pay $5
Wednesday, August 6, 2014
James Agate of Skyrocket SEO released the 2014 edition of his link building survey on Moz.
Big hat tip to Agate for his hard work in building the survey along with analyzing and releasing the results. If you haven't yet had a chance I'd strongly recommend you take the time to read the original post.
Agate has built the data into a visually pleasing infographic as well.
I want to add my own takeaways about the survey and data, and how it all reflects on the SEO industry.
Let's jump in.The Interesting Data
Most retail marketers, however, won't list social shopping sites like Pinterest and Polyvore. Given those sites' increasing contribution to brand and product discovery, they represent a huge revenue opportunity for retailers this holiday season. In fact, Pinterest alone drives nearly 6 percent of social referral traffic, according to Shareaholic.
Many social sites already do accept retail product feeds through offerings such as Pinterest Rich Pins and Polyvore for Brands and Retailers. However as of this summer very few retailers are incorporating their feeds into these programs.
A recent study showed that only 1.7 percent of retail products merchandised in PLA were represented in social commerce on sites such as Pinterest, Polyvore, and Wanelo. Additionally, the study also highlighted that when product listings are incorporated into social, the content itself is often not updated to influence and engage a shopper that is in ‘discovery' mode.
There are a few reasons why there is a gap between the opportunity to merchandise in social sites and the adoption within retailers, outside of standard pre-holiday inertia towards the tried and true.There is separation between brand and ecommerce teams, with brand teams typically owning social media and little to no budget allocated for testing social ecommerce.There is a definite lack of awareness of the expanding toolset available for ecommerce via social channels, both in terms of rich, informative, and sometimes promoted posts as well as in analytics.Retailers who have minimal resources dedicated toward social commerce find themselves in a classic chicken-and-egg dilemma since optimization resources won't be realized without a dedication to the effort.
There a few key things that retailers can do this holiday season to overcome the challenges listed above and incorporate their products more comprehensively into rapidly emerging social channels.1. Recognize That Social is a Branding and Commerce Opportunity
These types of programs can be mutually beneficial to brand managers and performance marketers alike. Brand marketers want to make sure their presence and messages tell a story in social channels.
These programs, Rich Pins especially, allow for the addition of a commerce experience without the loss of branding value. This should help to break down organizational silos that prevent collaboration today.2. Keep It Simple: Focus on Your Top Products Initially
It doesn't require a feed wizard or a robust feed management technology to make these programs work for you. At the very least, a retailer's top products should be in all oft-visited channels as consumers travel between discovery and shop modes.
Using sales data from PLA can help retailers find their most engaging products such that they can ensure those are represented in social programs. Additionally, the products that have been Pinned, saved, or liked in social already can enable better decisions on what products and messages to highlight in search and PLA campaigns.3. Use Search Data to Drive Social Merchandising Decisions
From years of search query data, retailers can determine what colors, styles, and materials are driving traffic and sales. Armed with that knowledge, retailers will have a good sense of what to profile in product titles, descriptions, and images that they publish to social channels.Summary
We're witnessing a huge change in consumer shopping behavior as many purchase decisions are now influenced by online peers in social shopping channels. As retailers are start to look for ways to incorporate their offerings into these sites in an authentic way, selecting the right products from feeds and highlighting their best qualities is a great way to start.
You'd tell your friend to kick the loser to the curb and find someone who deserves them. You'd tell them they were better off on their own. You'd advise them to focus on making themselves better, instead of being subjugated by a significant other who doesn't appreciate them.
Well, Google is a bad boyfriend. And that's my advice.
Let's be honest, all of us in the making-money-online business have been in a polyamorous courtship with Google for a long time now. Look at the guy next to you in the search results, yup, he's your sister wife.
But like any relationship, if you're looking to the other party to define you, to bring quality to your existence, you're doomed to disappointment. Ranking well in Google should be an extension of the fact that you are the best at what you do.
The expectation of ranking should come as a result of a consistent effort toward being the most competitive, most relevant, most knowledgeable and most trustworthy competitor within your space. Chasing rankings instead of chasing those goals will only lead to a continually punishing, continually unfulfilling dysfunctional relationship with Google.Love Your Rankings, Whatever They Are
Learn to let go of an obsession with perfect rankings. Try to imagine a world in which you didn't care whether Google thought you were hot.
We all ask ourselves the same questions; Does Google like me? Am I good enough? Am I as pretty as the girl next to me?
Maybe you are, maybe not. But it shouldn't matter whether Google thinks so.
When you look at your site, do you see the value? Real value. Try looking, not as you on the inside, but as an outsider, as an unbiased customer.
What about you means that you deserve to be one of 10 of the best of the best in all the world? There are only 10 spots on the front page, and that's growing fewer and fewer with local, shopping, images, etc.
The diversity of Google's search results pages adds its own opportunities for varied assets done well. Though making videos and getting added to Google News to share great content is a totally different endeavor than making them for the sake of trying to jump on a bandwagon.
Focus more on being ranked because you're the epitome of information in your niche. If you try to do it the other way around, you wind up coming off as inauthentic and it's desperate. It's like the chick macking on the bartender at last call. Don't be that girl.Confident Sites are Always Attractive
If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. That reliance takes a lot of power away from you and gives it to someone else.
Granted, there's always going to be an inequality of need between websites and search engines, but search engines don't and never have existed for the site-makers. They are and always have been for the site seekers. Sites that are built for the middle man, the search engine, and not for the site seeker are sort of missing the point.
It's one thing to want to have a smartly constructed, crawlable, well-structured, clearly defined website that makes it utterly clear to any crawler where the content is and what it is about. That is just good business. Like basic hygiene, and matching socks.
You also need to be aware of some of the trickier technical missteps, particularly larger websites and ecommerce sites. SEO is an essential undertaking, but it's about so much more than just trying to rank for one or two top phrases.
Caring about smart SEO is one thing, but obsessing over search engine traffic and rankings is another. The same way it's one thing to work out to stay healthy, but it's totally different to work out like a maniac to stay attractive to someone else. We'd call the former friend an "inspiration" and the latter, we'd coach for low self-esteem.
How are we any different Googling the same phrase every day just to make sure we haven't moved down even a spot? Being secure in your own worth means never having to worry if you're good enough.There Are Other Visitor Fish in the Sea
In spite of how good the relationship can be with Google, when things are going well, it still isn't Google's job to make websites money. So let's consider for a second that we absolve Google of that responsibility. Instead we start to see rankings and traffic as a perk of the relationship, rather than the foundation of it.
If you have a site that is mindful of all of the technical and strategic necessities involved in good SEO, then the rest is just about being yourself and keeping your options open. People use search engines at such a great volume that it's absolutely possible to forget they use other means of web travel too.
There's no guarantee that taking the time to invest in a well-planned, meticulously executed social media campaign is going to get you all of the business a number one ranking will for any given keyword. In fact, it's unlikely. But it could certainly bring you an ROI on the project and it could raise your brand visibility, drive new visitors, turn former one-time visitors into returning customers, affect direct traffic and grow your listening audience for future efforts. And that's not too bad.
Some search queries are always going to be the Quarterback/School President/Debate Team Captain. They will be lusted after by everyone. But maybe try a drama kid, or a band geek, or the yearbook editor because they have something to offer too. And that's coming from a former drama kid, band geek, and yearbook-staffer.You Can Still Be Friends!
We will never be entirely free of search engines, but that's OK. We love and we hate them for everything they do and don't do. For everything they were and for everything they could be. But maybe, just maybe they're not ready for the same kind of relationship we are.
Maybe we need to give each other some space to figure things out. In the meantime, we can work on ourselves and figure out who we are outside of a co-dependent romance with search engines. We'll always want the traffic and rankings from they can give, but it's time we tried something different, too.
Even though saying goodbye to a relationship of any kind can be hard, when you know it means moving on to something better, sometimes you have to do the hard thing. But don't worry, we'll still hang out with Google, we have a lot of mutual friends.
Product Listing Ads (PLA) will now feature product ratings, starting in late July, the announcement said:We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing Ads. In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads.
Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. Community managers can create great little posts that entice and pique the curiosity of friends and fans.
We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. We love them for browsing, but is there something we could do to get our browsing friends to commit?
Be honest, you have pockets of social media connections that do the very same thing. They love to engage with you in their favorite social media space. They come to visit your site often, but they browse a while, read a blog post, and wander off to the next shiny thing that attracts their attention.
Could the problem lie with where they land on the site when they come to visit? There often seems to be a disconnect between social media communication and website development. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to.Social Media Mindset
Your brand's social media audience is easily distracted. The more obvious you make the call to action, the more likely they are to take that action.
That simplicity doesn't change when you move them from their favorite social channel to your website. If you direct them to a page that is full of options and cool shiny things, they are more likely to browse and never make a decision.
If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. That is the job of the landing page.Landing Pages That Fit the Channel
Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google
Tuesday, August 5, 2014
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Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Google Analytics will now help you discern just that.
On their official Google
Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal memes. It is dropping a new tool to explore all of those ideas and fads it calls "Trends." For all of its ideas and accomplishments, Yelp is still a niche website. The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users?Yelp Trends
Just in time for the annual security conferences of Black Hat and Defcon in Las Vegas, Nevada, Incapusla Security has released their latest report on the state of Googlebot (and it's evil malicious twin). The news isn't good for those of us who spend our days staring at website statistics.
Monday, August 4, 2014
With a wide range of clients you get asked to offer your expertise in many forms, but which ones are the most lucrative?
Here are a few potential career choices for an SEO expert to make.Teaching SEO
Gathering up-to-date SEO knowledge can be a daunting task that requires a lot of time and effort. If this isn't your daily business you can easily lose touch.
Working with outdated SEO information can even ruin you. SEO is also a hard profession to learn because it involves so many other fields of expertise.
A good teacher is hard to find. Companies should pay top dollar for somebody that can help their team stay up-to-date for both the technical guidelines and possibilities and everything involved in link building.
For a single training of about 4 hours you can easily ask between $600 and $1,200. Most companies require at least four of these to get some grasp of the things involved in SEO.
An advanced SEO expert can teach to in-house teams, freelancers, online courses, and SEM agencies.SEO Consultancy
An SEO consultant doesn't only teach, but he also provides clear instructions for in-house teams to execute. He checks their execution and directs all the involved tasks and specialized people.
Most SEO consultants are mainly technical consultants that work with website builders. A good SEO consultant should also be able offer strategic guidance that is focused on the ROI of unpaid search traffic.
Selecting the right keyword combinations, determining what texts need to be added to which pages, setting the guidelines for copywriters, monitoring results, and setting up link building are all the tasks of a good consultant.
At this time $150 an hour is a good rate for a broad SEO expert. Most consultants make even more money by selling their consultancy as a fixed fee. Just make sure the client's expectations are clear.Products and Services
Most companies that rely heavily on search traffic have their own teams for the day-to-day SEO tasks. Setting up teams for certain services can often be challenging and there are many tasks they gladly outsource.
An elaborate keyword research offers valuable marketing information. When you really want to get to know your audience and when it involves recovering search volume trends, competition levels and conversion rates it can easily take two days to create.
Some expensive tools can make keyword research somewhat easier, but a client normally doesn't have access to these. You can easily ask $2,000 for good keyword research.
With unpaid search traffic comes a lot of copywriting. This will often be billed on a per page basis. These so called landing pages can be added for each individual keyword. Depending on the quality and length of a page, prices range between $20 and $60.
When a client works with some outdated CMS that's inflexible for SEO purposes, it's often smarter to build them a new site or additional section in WordPress, osCommerce or other simple open source platforms. These already take many SEO aspects into account and little customization should be needed.
Creating a website in WordPress can range from $5,000 to $500,000. A lucrative business if you use cheap labor.
Link building involves a strategic part, but also requires a lot of manual labor. Getting in touch with all those other website owners and convincing them to link to a website is very time consuming.
It can easily take an online marketer a day a week to make partnerships and acquire links. Something many companies gladly outsource at $60 an hour. Because link building requires a continuing growth as the competition is active, a fixed monthly amount (often $1,000 a month and up) is probably the industry standard.
Conversion optimization comes in many forms and service types. I haven't seen that much industry standardization, but because taking conclusions out of all the available data requires a lot of expertise, an hourly rate of $150 is quite common.
All these services seldom come as a one-time thing. That is why many SEM agencies like to sell them in packages. A mix of copywriting, link building and monitoring starts at $1,000 a month, even for SMEs. If that is too expensive, they should rather do everything themselves.Revenue Share
All the previous examples show that SEO is often time consuming and expensive for a client. Therefore offering a share of their revenue from SEO traffic allows them to keep the cost within limits and ensures very motivated SEO firms.
For the SEO firm it is often smartest to keep a mix of low initial fees and a revenue share percentage that in many cases earns more than a fixed fee. The risk of under achieving should be limited and the influence on the revenue should be large (whatever metric is used).
Depending on the margins on a product a 5% fee on all revenue from unpaid search is not uncommon. I've even worked with a conversion attribution model where 50% of all direct and indirect sales from unpaid search got paid.Having Your Own Websites
Working for clients is fun, but using your expertise in industries where product fulfillment is easy or where great affiliate programs (or other business models) exist is often much more lucrative. The greatest advantage of working without clients is the freedom and control you have over the perfect SEO situation.
Link building becomes a lot easier when you don't represent some big brand and when you can easily start many websites within the same industry. Finding the right industry where the competition still leaves a lot of gaps in their SEO approach and where margins are high is the only hard part of having your own websites.From Steady Income to Millionaire
When you need a steady income to get by, start out with the services at the beginning of this article. Once you've made sure you can pay the rent for some time to come, having your own websites is the only chance to become a millionaire from your SEO knowledge.
Twitter hasn't traditionally been known for their image capabilities. However, that may be about to change as image search company Madbits earlier this week announced via their website that they were joining Twitter.
Within the posting, Madbits co-founders Clement Farabet and Louis-Alexandre Etezad-Heydari shared the following insight:
"Over this past year, we've built visual intelligence technology that automatically understands, organizes and extracts relevant information from raw media. Understanding the content of an image, whether or not there are tags associated with that image, is a complex challenge. We developed our technology based on deep learning, an approach to statistical machine learning that involves stacking simple projections to form powerful hierarchical models of a signal.
We prototyped and tested about ten different applications, and as we've prepared to launch publicly, we've decided to bring the technology to Twitter, a company that shares our ambitions and vision and will help us scale this technology."
Madbits had taken to their LinkedIn page to share that they are "primarily interested in the task of image search, and the creation of intelligent, dynamic image sets, to automatically organize large databases of images," according to TechCrunch.
It appears that Twitter has been slowly adding image features to their arsenal. These capabilities include:People-taggingMultiple photos per tweetAnimated GIFs
GigaOm, which broke the news, had this to say about the potential future implications:It’s not at all surprising that Twitter would want to acquire the company, given the tremendous amount of images published on Twitter every day. If Twitter wants to roll out functions such as image search, improve its search rankings based on image content, or perhaps even analyze images to get a better sense of what people are tweeting about, it will need people who understand how to do it.
Would you like to see Twitter add image search? How do you think this might affect the way marketers utilize images on the platform to reach consumers? Tell us in the comments.
How do auto insurance brands stack up in the search results? How much do they rely on search traffic to their websites? New data coming from Millward Brown Digital explains.
Across the carriers studied in June, approximately three in 10 website visits were generated from search engines. State Farm had the highest percentage of traffic to its site from search, at approximately 36 percent, according to Millward Brown.
In a recent Gigaom survey, 52 percent of responders stated that, "It's difficult to prove ROI for social media marketing." ROI, specifically social ROI, has been a point of contention ever since the term "social media" started surfacing in the marketing circles, dating as far back as 2007-2008.
Why, after almost a decade, doesn't social media measurement have a solution for measuring ROI? Why is social ROI still such a major challenge?
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Wednesday, July 16, 2014
I want to pass two variables from page1 as Httprequest to page2 which stored in different location. there with these variables performs some actions, and results have to return to page1. How to do it in php as HttpRequest Post call..
Tuesday, July 15, 2014
I am using createjs and I am developing a gamified content. I am specifying the object layout and sizes as a perecent of the visible window.
But not clear if this is enough and not clear what the visible window is in all environments.
Can you suggest?
Is there a standard document, book or tutorial that discusses this.
So please help me to chose the right technology to develop the website. Technologies of my choices are
5) Java script
This is a dynamic web development, which DB to use.
Optimize for popular screen size
Use responsive fonts
We have openings in our company for :
Role : PHP developer
NO. of vacancy : 3
Read more at : M2SOFT BLOG
Monday, July 14, 2014
I have a website and quite a few members have suggested that adding a chat room would be a great idea.
I'm searching for something I might be able to integrate well into my site.
Has anyone tried RumbleTalk or C-box?
in the php site where user inputs I have this
If WordPress can do so much so easily, why do we need to learn PHP frameworks, such as Laravel, that seem so hard. What can be built with these frameworks that is in demand.
Please don't be annoyed with the naivety of the question. I would really appreciate some insights regarding this matter.
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Google has started taking down search results following Europe's 'right to be forgotten' ruling in May, with both the BBC and The Guardian seeing articles being removed from the search engine.
The BBC and the Guardian reported that pieces have been removed from Google, such as a column by Robert Peston commenting on bankers' woes during the 2007 financial crisis. The Guardian's James Ball said that six of the paper's articles have been removed from Google search.
Ball is calling for publishers to revolt against this, and has asked that media outlets set up Twitter accounts that tweet the links of articles that have been pulled from Google.
Google started removing search results last week, following the European Court of Justice landmark "right to be forgotten" ruling in May.
A Google spokesperson told the Wall Street Journal at the time, "This week we're starting to take action on the removals requests that we've received.
"This is a new process for us. Each request has to be assessed individually, and we're working as quickly as possible to get through the queue."
Google didn't sound too pleased about the whole thing, and didn't reveal any further details about the process, which means it's not clear how many requests the firm has received, nor how many it has removed so far. If recent reports are to be believed, takedown requests have topped the 50,000 level.
Bloomberg noted that, as well as articles from the BBC and Guardian, the interrnet search engine has removed a link to a Spanish newspaper that was the target of a court case by Mario Costeja Gonzalez. A Search of Gonzalez's name now shows text at the bottom of the page, which reads, "Some results may have been removed under data-protection law in Europe."
"We're showing this notice in Europe when a user searches for most names, not just pages that have been affected by a removal," Google clarified on its website.
Towards the end of May, Google started offering EU citizens an online tool to fill out if they want a link removed from its search results.
When submitting a request, Google said that users will have to provide at least one kind of photo ID, and stated that links will only be removed if the information is erroneous, misleading or no longer relevant.This article was originally published on the Inquirer.
Sunday, July 13, 2014
Content marketing has revolutionized what it means to showcase your business to the world. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top.
As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day.1. Companies with an active blog generate 67 percent more leads per month
This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. They love them even more when they happen to find them on their favorite company's websites.
Why? Because blogging provides consumers with a down-to-earth view of what a business is all about. Furthermore, company blogs can quickly become a go-to resource for other people in the industry, assuming posts are always educational and relevant. Marketers can utilize the company blog to entice readers with calls-to-action and content offerings for lead capture. Why not cast a larger net when there are plenty of fish in the sea?2. On average, content marketers are using 12 different tactics
Multitasking is an understatement for marketers, as this statistic from the Content Marketing Institute implies. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014 alone.
That being said, content marketers are taking advantage of many of them – most have an average of a dozen in their arsenal. Virtual conferences, videos, and research reports are among some of the most popular ones, and they may be worth incorporating into your own strategy.3. About 86 percent of B2C companies use content marketing
It's no longer just the B2B companies that are taking a stab at content marketing, according to this statistic. With the number of consumers turning to social networking to make buying decisions, B2C companies are viewing content marketing as the key to expanding their client base. The value of content marketing continues to expand across multiple industries.4. B2B marketing teams spend 33 percent of their budget on content marketing
This statistic indicates one key point: content marketing is valuable – so valuable that it's worth 33 percent of the marketing budget.
Resources such as content management systems and email marketing software come with a price. That being said, you can make up for the cost with the ROI of the product. Automating certain marketing tasks can save your team valuable time that they could put toward other tasks such as lead nurturing.
The value of content marketing continues to prove itself in the number of leads that are brought in, which have the potential to translate into deals.5. Social media sites and blogs reach eight out of 10 Internet users in the U.S.
This is a large number, even when you aren't taking into account the number of people who may be using these sites to make purchases. Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach purposes.6. Email is the most popular form of communication
Despite the prominence of social networks and their relevance in content marketing, email is still the winner. For this reason, marketers need to continue to place value in their email marketing campaigns, as well as the content that they are distributing to their target audience. These days, email automation and tracking software make it easy for marketing teams to tackle this portion of their job.7. Approximately 47 percent of B2B marketers regularly use LinkedIn
Even if your target audience primarily uses Facebook or Twitter, it's a good idea to utilize LinkedIn as a marketer. Business professionals turn to this website to make connections with other people in their industry and build their network.
If you still aren't convinced, consider this statistic – top salespeople spend approximately six hours per week on LinkedIn. The social networking site has evolved into a powerful sales and marketing tool that continues to grow in popularity.8. Nearly 87 percent of B2B companies use social media to distribute content
While it's completely acceptable to offer content on areas of your company website, there's a greater chance of reaching the masses through social media. That being said, publishing your content on websites such as Facebook and Twitter isn't always enough.
Your content marketing team needs to build a following on these social networking websites by providing valuable, insightful updates. This may take some work – and an employee who is dedicated to social networking efforts. However, the ROI will come in the form of more prospects and leads, who may eventually become customers and contributors to your overall bottom line.9. Companies that blog 15 times per month get five times more traffic than those that don't
This number indicates one simple fact – build a blog, and people will come. Active blogs can create a breadcrumb trail for more leads and set the sales team up for success; pointing to an expert and in-house-written blog post that answers a lead's question thoroughly and intelligently is a very helpful sales tactic. It's up to the marketing team to ensure that the blog is always full of insightful, fresh content, and although this may take some work, the potential benefits are hard to ignore.10. Only 44 percent of companies outsource their content marketing efforts
While it may be easy to outsource tasks such as blogging and social networking, companies are showing a preference toward keeping content marketing in-house. There are pros and cons to doing so, but the biggest benefit is that in-house teams generally have greater access to primary data, company voice, and other brand nuances that outsourced writers don't. However, in-house teams are commonly more expensive than outsourced solutions.Conclusion
Content marketing isn't just a fad; it has firmly established itself as a core facet of the marketing industry. Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and social media marketing. Clearly, marketers have embraced content marketing and the statistics prove its value.
Image credit: Stock Monkeys
Brands are doubling down on content and becoming publishers in the true sense of the word. With all this investment in content creation, it’s become critical to have internal processes to ensure content is optimized before it goes out the door. Enter the SEO Quality Gate.What Is the SEO Quality Gate?
It’s a simple idea – nothing gets published on the website or other digital properties without a check for SEO and inbound tactics optimization. It can take the form of a review by an in-house expert, a third-party agency, or it can become part of the way your editors, writers, and content creators do their job. And while it may be a simple concept, sometimes the simplest things are tough to implement.The Rise of the CMS
As most sites of any significance now run on content management platforms, non-technical people can have a real impact on the level of optimization a given image, Web page, or video has when it gets pushed live.
Even the most basic CMS configurations allow for the editing of key SEO fields. Given a bit of development resources, the CMS interface can be customized to allow for even greater control – the ability to edit or add Schema.org tags for example – or the ability to add G
In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why you would get with a tools audit vs. a human one.Website SEO Audits - What Are They?
The term website SEO audit is a very general one that means anything that the auditor wants it to mean. This means I could be spending hours laboring over every detail of your site looking for issues, challenges, and areas of improvement or I could be running a tool that spits out a report and I spend an few hours writing up a few actionable items for you. So which is it?It Is All of the Above.
Is it wrong if someone just uses some tools and writes up a few actionable items and gives that to you? Is it worth the money to pay for someone to pour over every nook and cranny looking for the slightest detail that might be out of place? The answer is that it depends. Why are you doing the audit? What do you want from the audit? And what is your budget?Tools Vs. Humans
So when you are getting an audit, the most important thing you need to know is what you are paying for and why you are paying for it. In most cases, your audit reports and costs will be based on who is doing the auditing: tool or human.Tools-Based Audits
All audits have some level of tool involvement: reports are run, analytics reviewed, links pulled for evaluation. The question is, does the auditor write most of the analysis for you or does the tool?
Interested in attending ClickZ Live San Francisco in August? Enter to win travel, accommodations, and a Platinum pass to the event by creating your best Vine video clip using your favorite toys. Yep, you heard that right, we did say "TOYS"...after all, who isn't a big kid at heart?!
From the announcement:We want you to tell us the biggest challenge you've faced in digital marketing in a Vine video, using toys (because, being digital types, we know you've all got a toy cupboard in your office …)
For inspiration, ClickZ has created a few Vine videos of its own, featuring Ken (of Ken and Barbie), Legos, Thor, and Darth Vader.
"Think twice about building unnecessary apps":
"Keep in mind your global audience":
"Too much social":
"Keeping up with Google’s algorithm updates":
To enter, tweet your Vine video using the hashtag #DigitalMarketingChallenges. The favorites will be posted on the ClickZ Live Twitter feed.
The competition will close at midnight (PDT) on Wednesday, July 16. The best five will be put to a public vote, and the winner will be announced on Friday, July 25. Good luck!This article was originally published on ClickZ.
DuckDuckGo continues to delight users with new, novel features on top of the foundations the search engine is known for, and why many people choose DuckDuckGo over giants like Google: DuckDuckGo does not track users, and it does not "filter" search results.
If you're still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift.Mobile Exceeds PC Internet Usage for First Time in History
In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.
Saturday, July 12, 2014
The critical thing about the back-to-school shopping season is that it's long – about three months! This is because school start dates vary across the country, from as early as the first week of August (Hawaii's public schools) to mid-September (New York City public schools).
Shoppers time their back-to-school shopping to the school start date, with 73 percent of shoppers filling their carts three weeks to more than two months before school starts.Does Advertiser Spend on Keywords Match Top Queries?
To get an indication of the search terms the back-to-school shopper is using, we can look at advertiser spending on keywords that are relevant to back-to-school. Our friends at AdGooroo aggregated this data from both Google AdWords and the Yahoo Bing Network. It shows ad spend and impressions served – giving you a peek into how the two match up:
Last week, Cutts announced he would be taking a few months of leave from Google to spend more time at home, returning in November. In his announcement, he made it clear he would not be answering emails or working (instead, he and his wife would be taking up ballroom dancing).
He did leave a list of resources people can go to in his absence, and reiterated that the SEO community was in capable hands.
“Thanks to a deep bench of smart engineers and spam fighters, the webspam team is in more-than-capable hands. Seriously, they’re much better at spam fighting than I am, so don’t worry on that score,” Cutts said in his post.
We’ll miss Cutts as the star of the Q&A Google Webmasters videos on YouTube, but while he’s gone, here’s a list of resources he gave for webmasters and SEOs to turn to:Webmaster forumsOffice Hours Hangouts Google Webmaster Central on TwitterGoogle Webmasters on Google
Around our office, we call the top-performing 20 percent "Golden Corral" keywords. These keywords provide a solid foundation for your account. However, relying solely on your golden corral keywords is known as putting all your eggs into one basket. If your golden corral keywords' performance ever slips, your entire account will suffer. Diversification insulates you from these fluctuations – because they will happen.
Diversification serves as a defensive tactic by spreading out your traffic to various campaigns. Also, this strategy is proactive because this is how good account managers provide new strategies and leadership. On the flip side, there is also risk with conducting tests and differentiating your traffic sources.
The campaign diversification process is filled with bumps, potholes, and even landmines. Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. Let's face it: many of the new ideas you bring will not work, and that's OK. You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. Keep the things that work, and discard the tactics that don't.
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Everyone wins!
Below is a quick plan to get your diversification process started:Define and Segment Your Golden Corral Keywords
You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic.Develop Your Keyword List
Many accounts I review suffer from lazy keyword strategies. These accounts rely too heavily on broad match to generate the majority of their traffic. There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords.
As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. This is an evergreen process. This process should be ongoing so that you continuously expand your keyword list.Designate a Testing Budget and Plan
Once you have a process down for regularly expanding your keyword list, then you need to designate a testing plan. As I mentioned earlier, many tests won't be successful, but you need to test to see what works. However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may cause you to make erroneous corrective actions.
The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish reporting that segments the performance of your core campaigns against those of your testing initiatives.
Also, you should establish a testing budget for each month or quarter. This way, your core budget is not impacted and you continue to optimize that spend – while you are using a smaller budget to find new sources of high-yield traffic.Promote New Products/Services
I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were promoted through PPC. Their current strategy was to focus on the "heavy hitter" products that performed the best. This makes total sense and these are their 20 percent golden corral products (golden corral isn't just for keywords), but they were missing out on huge opportunities.
The client decided to devise a plan to begin expanding their promote products via AdWords. Sure, we may find that certain products just don't stack up well and they don't meet our key performance indicator (KPI) requirements, but we may also find a handful of products that do well if we try them out again – especially since these products hadn't been promoted in a few years.Expand Your Geographic Targeting
The 80/20 rule can apply to numerous aspects of your campaigns; geographic location is one of them. I've reviewed accounts recently that focused heavily on tight niche of metro areas. This made sense because these geographic locations provided the best ROI. However, this exposed a weakness in the account because if a metro area's performance weakened this could have a significant negative impact.
You should test new markets, or perhaps re-test markets that didn't work previously. Also, you may have to establish new KPIs for these expanded markets. As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns.Introduce New Distribution Channels
Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. You should review your traffic mix to see where the majority of clicks reside, and then consider an expansion test.
Each of these channels presents opportunities and challenges. Even though each of these channels can be managed through Google, they all require a unique mindset and skill set. For example, if you currently have minimal experience with the Google Display Network (GDN), then you're going to have to do some educational investment before launching any GDN campaigns.
You can link your YouTube account directly to your AdWords account and run video ads. This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords campaigns. So, this will also require some research and education.Launch New Ad Formats
The core of most PPC campaigns is text-based ads. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are driving app downloads. How can you make all of this work?
On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. But that doesn't mean that they shouldn't be in your media mix. There is inventory on the GDN reserved specifically for image ads so you may new pockets of distribution. Similar to any other expansion effort, you should segment these new ad types. For example, if you launch new image ads, you should create individual campaigns or at least ad groups for these ads. You need to mark them with campaign naming conventions or labels – or both!Enroll in New Beta Products
Google AdWords and Bing Ads launch beta products frequently. You should work with your AdWords or Bing Rep closely to get whitelisted for these betas.
For example, I have a client that tries most betas within Google (that make sense for their campaigns). Many of these betas under-performed and they weren't a good fit. But many betas have provided supplemental traffic with acceptable results. In fact, just recently we launched a new beta for this client that completely changed how we will manage their account going forward (see graph below). The up-tick in this graph was when we launched the new beta tactic in AdWords.
If you're an online publisher using Google Analytics, I'm sure you've heard this before: you need to use custom variables so that you can really segment and measure your audience.
You also most likely are currently working on migrating to Google Tag Manager in order to make your life easier.
So how do you implement them together? What follows is a step-by-step guide for installing publisher-centered custom variables using Google Tag Manager.
I am going to assume, that you already have Google Tag Manager installed in your site and that one of your tags is the asynch GA js. If you don't, read this first.
Google's Justin Cutroni recommends adding seven custom variables for publishers. This article will go in detail and breakdown how to install four of them:CategoryContent TypePublication DateAuthor
These four custom variables at the most basic level gets you a good idea of your overall site performance. Once you add these data points, you can also get closer to information that other publisher-centered analytics tools such as Parsely track.
Let's jump in!3 Things You Need to Know Before You BeginThese custom variables should be implemented on the page level. For all the custom variables mentioned above, the value changes as the user goes from one page to the next. For example, a user might read an article by author one and then click on a link that goes to an article by Author 2. This is true for all the custom variables aforementionedYou're going to need a data layer. Do not pass go, do not collect $200. The best and only way to have these custom variables on your site is via data layer. If you want to read more about this, here's an article that gives a good explanation of how data layers work.You need the help of your front-end engineer. If you don't know this yet, you will, a good analytics person is always good to his or her front-end engineers.
Ask your front-end engineer to create a data layer that contains the four custom variables we want to add: Content Type, Author, Category, and Published Date. Direct them to the developer documentation on adding data layer for Google Tag Manager. There are two key things to check in the developer implementation:Make sure that the data layer comes before the Google Tag Manager code (we inserted ours before the /head tag).I like keeping my values in small caps, this eliminates any potential duplicate entries that could be created due to any weird capitalizations.
Check out the way we set up the data layer in one of our sites. The data layer in the source code for that page will look like below.
Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more.
Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which is a pretty small number when you consider that there are 500 million tweets per day," Eric Enge, CEO of Stone Temple Consulting said in his post of the findings.
Friday, July 11, 2014
Here are a few tips on how to maximize the agency-brand relationship to ensure the highest return on investment (ROI).1. Relationships Matter
First and foremost, remember that you're working with people. I've engaged with clients that had no respect for the individuals working on their campaigns, and I can tell you that nothing good comes from it.
There are always situations where lighting a fire is a good thing. However, the vast majority of the time you want the project manager and team to genuinely care about you and your organization.
If that's the case, creativity and passion will happen naturally and campaigns will produce a higher caliber of results. Project managers are more likely to push their team, stick their neck out, and sacrifice their time for clients they liketo collaborate with.2. Encourage Bold Moves
Taking calculated risks is part of any investing activity. With marketing, this is no different.
Success is achieved through a combination of science and creativity. Sometimes you need to test new ideas, and some of them may not meet expected outcomes.
These "failures" are opportunities to learn and should be seen as such. Without problems, there is no growth. If you're not growing, you're dying.
Learn and grow from campaigns and efforts that didn't turn out as expected. I like the phrase, "test often and fail fast." With that said, don't mistake evolution for incompetence. There's no excuse for consistent failure or testing something with no research or foundation.3. Collaborate
If you're on the brand side, remember you hired the agency for a reason: take the time to trust its judgment. If you're an agency working with a brand, don't assume you know everything.
The client's experience, connections, and direction are critical to your success. View your partnership as a mutual endeavor that increases the prosperity of a given company. Collaboration and openness are critical to achieving this.4. Bring the Energy
Nothing is worse than attending a meeting with someone that sucks the energy from the room. You've all been there and know what I'm talking about.
Positivity breeds positive results.This increases opportunities for success. Bring excitement to the table, and you'll be amazed at how different the meeting outcomes will be.Summary
Generating positive returns and getting things done should be motivation for both parties. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.
Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab people's attention with the right kind of content.
For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions.
Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. This post will help you do exactly this.A Bird's Eye View
Before you dive into a new strategy, it's good to get the basics right. Make a plan and create an overview of your goals and what your content marketing will look like. Here's something to get you started.Social Channels: Facebook and Twitter are the "must do" channels. But if you have the time and the resources for it, jump into LinkedIn communities or run a Google
Mobile use is such a part of our lives that 73 percent of people admit they would feel panicked about losing a phone. Mobile use is a pervasive habit for our society- across search, shopping, and social networks.
Consumers spend more than 15 hours a week on mobile sites and apps, a year over year mobile use has grown 25 percent, according to Google. Just as marketers switched from print to television advertising, many marketers are emphasizing a mobile presence for their online store.Should You Set Up Mobile Ads?
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site?
Below are three questions to ask to help your determine your potential for mobile success, and analytics reports you can run to help answer those questions.1. How Much Traffic Comes to Your Site From Mobile?
How many of your users are actually coming to your site using a mobile device? Depending on your site and consumer base, this answer will vary widely.
If your client demographic is older, you may have very few mobile visitors. Younger shoppers, or a more tech savvy audience will inversely be more likely to browse and purchase using mobile. Don't assume your site visitors are or aren't visiting on mobile. Look at the data first.
To determine how much of your site traffic comes from mobile, run a device report in Google Analytics. To do this, login to Analytics and select mobile in the left navigation under Audience. Click overview to view the mobile sessions, users, and other user traffic information for mobile:
The concept of a search engine is very simple. Database the location of pages and return the most relevant results.
Primitive search engines only understood words on the pages in their database and returned pages that included those searched words. Google essentially came along with the ability to reorder those search results based on how many other pages on the Internet linked to them.
Since then Google and other search engines have improved these foundational ranking factors and developed thousands of ways to reorder search results so only the most relevant are displayed to the user. For example the "freshness" of content or the location of where the search took place.
Panda is just another way Google reorders results based on the quality of a site's content.
Throughout this article we speculate in detail what can be learned from the "Panda Patent". The verbiage used is often vague and sometimes makes it hard to retain meaning, so here's a quick concept breakdown that should help throughout.Panda refreshes gathered information about links and queries associated with a site.Upon a user search, each result listing (URL / Page) is given an initial score based on relevance to search and page quality.Calculations of #1 and #2 determine if the result listing (URL / Page) is above or below a threshold.Results are reordered by final values.Looking Back and the New "Panda Rank"
Way back in February 2011, Google released a major change in how they order search results. In it they explain:
This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
They go on to say:
...it is important for high-quality sites to be rewarded, and that's exactly what this change does.
Panda looked at the quality of content as it related to a site.
Sunday, June 29, 2014
I've new to the forum but I'm a Programmer / Web Developer of about 7 years, despite this I am terrible at Web Design.
I have tried numerous tutorial websites and tried to mimic style of many free templates that exist to my own fashion, but to no avail.
So I was wondering, do any of you guys have any tips or even a website that could better teach me some basic skills in web design?
It really hinders your project work when you can't afford a designer and you like doing things yourself!
Saturday, June 28, 2014
PHP Code:// Initialise the content string
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A press release can get you to the first page of the search engines quickly with your keywords. You can even have multiple spots on the first page of Google because of your keywords sometimes. It is very important to have keyword rich press releases to be more effective. Press releases add the possibility of an increased traffic to a web site if properly optimized from customers and internet users searching for your product and business and provide improved rankings in most of the search engines thus, increasing more popularity. Publicity through press releases can have many advantages because it is free and at the same time, reaches a large coverage that can distribute it in a very wide range of audience through the internet.
A press release can also be known as news release, media release, press statement or video release. The main goal of it is to attract favorable media attention to public relations clients or to give publicity for products or events. It can announce a huge amount of new items like events, promotions, awards, news, products and services, sales and other financial data. Most of the time, they are used in getting a feature story or are sent to announce news conferences or other upcoming events.
I hope you all doing good. I want to create a new window on button click and then want to draw something in that new window. Can anybody tell me how can i do that.
Notice comment where is removed this line but this will not work.
margin: 0 auto;
I am just start using code igniter and i donot have much knowledge of it.
I recently get a project to view built in codeigniter. i put this folder in www of wamp and start execution.
first i got error related phpadmin i solved that but now i could not able to go further of this page message.
"Welcome to CodeIgniter!
The page you are looking at is being generated dynamically by CodeIgniter.
If you would like to edit this page you'll find it located at:
The corresponding controller for this page is found at:
If you are exploring CodeIgniter for the very first time, you should start by reading the User Guide.
I just want to know how to come out of this and start viewing my website pages.
Friday, June 27, 2014
If there is some php(version 5.3 and later ) , like converting from different formats, difference between dates, etc ...?
I am struck with this problem. I have a textbox, submit button and a drop down list populated dynamically from MySQL. Now I require drop down to be automatically select the item which is in textbox. The text in textbox is the result of MySQL query of a database. Can anybody help me.
But some websites were described the SEO method is 1.White hat 2.Black hat 3.Gray hat and type as 1.ON page 2.OFF
So what is the actual meaning for SEO methods and types?
The Web Developer is responsible for the development of the sites he/she is handed by the graphic designer. The developer must implement the design using W3C Validated code. The individual must oversee the development team and ensure proper standards are followed. Deadlines will be set that must be kept. The individual must be able to use a project management tool to keep the company up-to-date on his progress on each of his tasks.
Operate effectively as the leader of the development team.Also, operates effectively as an individual for a quick turnaround of enhancements and fixes.Responsible for meeting expectations and deliverables on time and in high quality.Responsible for the development of web sites and components.Effectively develops in a clean, well structured, easily maintainable format.Demonstrates creative, technical and analytical skills.Demonstrates ability to communicate effectively in both technical and business environments.Ability to improvise, troubleshoot, and learn new skills on the job.
If interested apply for the job here: http://webdesign309.com/careers/
Also take this short knowledge quiz: http://webdesign309.com/web-developer-quiz/
Thursday, June 26, 2014
so now about my problem!
i have my own CMS where i have some posts there and i want to parse if
i have image in post i parse first image and put it in the meta og:image, i did it no problem but i olso parse youtube links, if i have some youtube iframe embed code there i want to parse this link and get youtube ID and then put this Id in this link http://img.youtube.com/vi/"HERE YOUTUBE id"/maxresdefault.jpg, to get youtube thumbnail for og:image.
so i did parser and i get youtube ID but problem is a ,when i
put it in the link in sourse code it is display normally but when i go in facebook Open Graph Object Debugger and check this link
debugger says that i have no ID in link
one important thing is that in my CMS i use PHP Code:ob_start();
function to display values in .tpl extension files, (i