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Sanford Web Design provides search engine optimization, search engine marketing, website design and website development which creates high-quality, cost-effective search engine optimized web sites for our clients. We do this by combining our creative and technical skills along with our knowledge of business, marketing and advanced SEO techniques to create high-ranking web sites.

Sanford Web Design is a leader in Organic Search Engine Optimization, meta tag composition, high-quality inbound link network creation, and pay-per-click campaign management. Our strategies have successfully promoted dozens of web sites to the top of their preferred search term (keywords) organic rankings on Google and other search engines. We stake our reputation as an SEO company on the results of our work.

As an SEO company, we’ve also done organic search engine optimization all by itself, without a visual redesign. Let us put our expertise to work for your web site today with a SEO expansion, or at least a meta tag, architecture, current search engine ranking and inbound links review. e

Call us today for a free introductory consultation or fill out our convenient form on the contact page for a complimentary site SEO analysis. Our headquarters is located in Sanford, NC. However we will be moving to the Hampstead, NC and Wilmington, NC area shortly. Please call for an appointment so we can discuss the particulars of your marketing and SEO challenges.


Friday, July 11, 2014

Google Panda: Understanding the Technical Inner Workings

by Ben Goodsell,July 11, 2014Comments

The concept of a search engine is very simple. Database the location of pages and return the most relevant results.

Primitive search engines only understood words on the pages in their database and returned pages that included those searched words. Google essentially came along with the ability to reorder those search results based on how many other pages on the Internet linked to them.

Since then Google and other search engines have improved these foundational ranking factors and developed thousands of ways to reorder search results so only the most relevant are displayed to the user. For example the "freshness" of content or the location of where the search took place.

Panda is just another way Google reorders results based on the quality of a site's content.

Throughout this article we speculate in detail what can be learned from the "Panda Patent". The verbiage used is often vague and sometimes makes it hard to retain meaning, so here's a quick concept breakdown that should help throughout.

Panda refreshes gathered information about links and queries associated with a site.Upon a user search, each result listing (URL / Page) is given an initial score based on relevance to search and page quality.Calculations of #1 and #2 determine if the result listing (URL / Page) is above or below a threshold.Results are reordered by final values.Looking Back and the New "Panda Rank"

Way back in February 2011, Google released a major change in how they order search results. In it they explain:

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.

They go on to say:

...it is important for high-quality sites to be rewarded, and that's exactly what this change does.

Panda looked at the quality of content as it related to a site.

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