Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab people's attention with the right kind of content.
For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions.
Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. This post will help you do exactly this.A Bird's Eye View
Before you dive into a new strategy, it's good to get the basics right. Make a plan and create an overview of your goals and what your content marketing will look like. Here's something to get you started.Social Channels: Facebook and Twitter are the "must do" channels. But if you have the time and the resources for it, jump into LinkedIn communities or run a Google