In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why you would get with a tools audit vs. a human one.Website SEO Audits - What Are They?
The term website SEO audit is a very general one that means anything that the auditor wants it to mean. This means I could be spending hours laboring over every detail of your site looking for issues, challenges, and areas of improvement or I could be running a tool that spits out a report and I spend an few hours writing up a few actionable items for you. So which is it?It Is All of the Above.
Is it wrong if someone just uses some tools and writes up a few actionable items and gives that to you? Is it worth the money to pay for someone to pour over every nook and cranny looking for the slightest detail that might be out of place? The answer is that it depends. Why are you doing the audit? What do you want from the audit? And what is your budget?Tools Vs. Humans
So when you are getting an audit, the most important thing you need to know is what you are paying for and why you are paying for it. In most cases, your audit reports and costs will be based on who is doing the auditing: tool or human.Tools-Based Audits
All audits have some level of tool involvement: reports are run, analytics reviewed, links pulled for evaluation. The question is, does the auditor write most of the analysis for you or does the tool?