The Netflix original television series, "Orange is the New Black", has more than its recent 12 Emmy nominations to brag about.
The show's social media team, fans and cast do a breakthrough job at publicizing the steamy side of women's prison and building relationships, engagements, interactions and advocacy that borderline's addiction – between the show, the characters, and audience.Survey Says Social Media News Goes From Vice to Habit
Social media has become a powerful, effective, and cost-efficient news distribution network for organizations of all sizes.
In a recent TekGroup social media news survey; 37 percent of respondents confessed they are hooked on social media about 1 to 2 hours a day and are using tools habitually with almost 90 percent saying they use Twitter, Facebook, and blogs on a daily basis to follow and monitor a brand's news and information.
So as social media transitions from vice to habit and content marketing bubbles up as the next marketing drug, I mean strategy, of choice, what's the right prescription for your brand?How Brands Like #OITNB Keep Fans Hooked Via Social
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the clutter is becoming a challenge, but with a little creativity, any size brand can steal some social media inspiration from shows like "Orange is the New Black".
"Multichannel storytelling talk is pretty commonplace these days, but finding great examples of brands doing this well can be tough to find because the reality is it's pretty hard to pull off," said Lisa Grimm, director of social and public relations for Space150.
"OITNB is among those doing a nice job extending its popular women's prison Netflix TV drama into digital with stellar content, distribution and conversation with its growing base of rabid fans," Grimm said.
Do you have to be a sexy TV show to pull off a magnetic social media campaign? Absolutely not. But it helps to have a quality product or service. Your social media marketing and public relations can't make up for holes in customer service, product fails and weak business models.
"OINTB is guilty of savvy social media marketing," said Kristi Kellogg, content writer at Bruce Clay Inc. "The evidence doesn't lie – one look at their Twitter feed proves the community managers are conspiring to engage their vast audience with photos, videos and memorable one-liners. Furthermore, OINTB is inciting rampant OINTB-related hashtag use and consorting with fans in branded Twitter chats (#AskOrange)."10 Easy SMM Lessons From #OITNB1. Use Hashtags With Meaning, Power, Purpose