No one is immune from being negatively impacted by an algorithmic update, at any time. It is completely out of your control and if you aren't prepared for it, it can be devastating.
That's where social media comes in. Done correctly, it can drive tons of qualified traffic to your website.
Social media is more conversational than transactional, but smart retailers are finding ways to convert conversations into revenues. Twitter and Facebook are the undisputed leaders in the social space and should be the first place to look for opportunities. The challenge is in figuring out just how to stand out.
In the case of Twitter, one of the best ways is to use Twitter cards. Twitter cards allow people to view videos, pictures, and product information, without leaving the twitter feed. Instead of clicking a link, all of the information and content is displayed in the tweet. As more people use Twitter cards, they will have less impact, so now is the time to get started.Using Twitter Cards for Business
As with any marketing tool, it's critical to have a plan for how Twitter cards will be used. Some of the most effective uses include:Introducing new products: Because a picture can be included on the cards they are a great way to introduce new products and to generate excitement.Offering resources: Businesses often offer great resources for their customers on their website. The Twitter card can help direct people to these resources and build brand awareness.Using current events: Twitter cards can use popular events to help create a card that is passed along to others. Retweeting of business cards is a great way to spread information for a business.Sharing videos: If a business has a video that becomes popular, the Twitter card be shared and brand awareness will grow.Lead generation: A great way to capture email addresses.Types of Twitter Cards
The process to get Twitter cards is fairly simple, but before you get started, you will need to know the eight types of Twitter cards that businesses are using.Summary Cards